Australian firm, Lorna Jane has been fined £2.6m (5m Australian dollars) over false claim stating its clothing “eliminated” and stopped the spread of Covid.

The Australian activewear firm had advertised that its clothing used “a groundbreaking technology” called LJ Shield to prevent the “transferal of all pathogens”.

A judge in a ruling said the company’s claim was “exploitative, predatory and potentially dangerous” and Lorna Jane has accepted the court’s ruling.

Lorna Jane chief executive, Bill Clarkson stated that the company was misled by its own supplier, “A trusted supplier sold us a product that did not perform as promised.

“They led us to believe the technology behind LJ Shield was being sold elsewhere in Australia, the USA, China, and Taiwan and that it was both anti-bacterial and anti-viral. We believed we were passing on a benefit to our custome


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